Founded by British clothing designer John Sutcliffe as an offshoot of his Atomage fetish clothing label (which was way before its time), the Atomage magazine was published in an A5 format between 1972-1980. It focused on PVC and rubber fetishism, which helped push this kinky subculture forward and gave the community a magazine they could call their own. Atomage Bondage and Atomage Rubber became sister zines to Atomize. Sutcliffe was also way ahead of the game when it came to the way he constructed his clothes, and was also a huge inspiration to young mainstream designers who were coming up in his time, such as Vivienne Westwood and Versace. All you have to do is to look at 1977 London Punks to see his influence on youth culture as well. If you would like to learn more about John Sutcliffe you can pick up the book Dressing for Pleasure In Rubber, Vinyl & Leather HERE! Also peep the HUGE gallery of Atomize images, plus images that were inspired by the magazines. The reason why I have so much respect for Sutcliffe’s creative spirit is because he was willing to take chances when he knew he would get shit from society at large, but it never stopped him from expressing himself and empowering others to do the same.
