Colorful, Fun and Highly Disturbing Victorian Trade Cards

During the Victorian era, trading cards were used to advertise products, but they also reveal the racism and sexism that was rife at the time. They look so playful and innocent, but there’s a sinister underbelly to their cartoonish surface…

The Charles and Laura Dohm Shields Trade Card Collection is housed in the Walter Havighurst Special Collections Library at Miami University. Donated in 1987 by Charles Dohm Shields the collection contains several thousand advertising trade cards dating from the late 19th and early 20th Century. The collection was started by Charles’s mother Laura Dohm Shields.

Trade Cards were typically used to advertise products and services including such items as patent medicines, thread, sewing machines, food and beverages, farm equipment and others. Trade cards reached the height of their popularity during the 1880’s and 1890’s.

Reduced postal rates and the rise of magazine publishing led to the eventual decline in popularity of this unique American form of advertising. Miami University Libary


via Flashbak



Enjoy this post? Donate to CVLT Nation to help keep us going!

Previous post

CVLT Questions With Chad Troncale of Red Death!

Next post

Not a Safe Space for Racist! Subhumans 1984 Full Set

The Author

Sean Reveron

Sean Reveron

Leave a Reply

Notify of